3X Basket Remarketing service

Between 55% and 75% of visitors to e-commerce website are “non-converters”
Requirement: to send reminders to undecided visitors in the form of a customised e-mail
Objective: to rekindle the Internet user’s interest in the brand in order to encourage conversion
Channels: e-mail
Pricing: CPA (Cost Per Action, sale or lead)
Key issues:
1- Integration of the Customer LifeCycle into our Programmatic service
2- CRM approach to remarketing
3- Customised reminder scenarios to be adapted to the category of advertiser