3X Reach offer

Requirement: To reach a precise target with fast and efficient penetration
Channel: display + social
Pricing: CPM + DATA enhancement cost
Key issues: target, frequency and duration

  1. Precise definition of the target
  2. Available data used to reach this target efficiently
  3. Deadline for achieving 95% of this target (special operation).
  4. Repetition of the message / “Effective Frequency Optimization” in order to reduce the number of unnecessary impressions