Offre 3X mobile smart targeting

Requirement : to capitalise on the changing uses and behaviours and on the growth of mobile RTB (1.5 billion monthly impressions)
Objective : mobile Internet / smartphone apps / tablet apps
Formats: banners / interstitials / in-app / FB app install
Pricing : CPD (Cost per Download), CPC (Cost per Click)
Enjeux / opportunités :
1- Hourly targeting (uses): complementarity with desktop strategy
2- Targeting per device/OS
3- “Traffic” or “Lead” strategy (downloads smartphone/tablet apps)