RTB (Real-Time Bidding) is just one way of performing programmatic marketing, but it is the most common form and is growing at the fastest rate
IDC thus forecasts that real-time display expenditure will rise from $30.3 million in 2011 to over $200 million in 2015 (growth of 103% per year).
RTB-evolution-small1

« RTB is a personal affair – each user has a unique value at any given moment »

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